Switzer Associates

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Michelle Longmire (Retired)

I found Merle to be extremely knowledgeable and professional. He was able to easily understand what I found challenging to articulate and used a true coaching approach. We were able to easily get to the heart of what I needed. I felt like my needs and goals were understood. It was a safe and productive […]

Jeannine Pacioni, Monterey County District Attorney

Working with you assisted me in seeing and understanding the value of communication. That was huge. I assumed people knew that my intent was pure. My efforts were to ensure everyone’s wellbeing. That’s not true unless you are open to sharing your intent, what you are doing and why. I just did not understand that […]

Bill Redden, Operations Manager

I’ve been in management almost my entire career. I was always focused on tasks and accomplishments, which I’m sure many people can relate to. During my first session with Dr. Switzer, I began to understand what it means to be a leader. I was given honest feedback (360) that allowed me to take a good […]

Trent Lubiens, President

I began meeting with Merle in order to get a fresh perspective and renewed energy for running my business. Merle provided me the encouragement and guidance to reengage in thoughtful and strategic ways as I moved my business forward. Merle is a professional for professionals!

Mike Ray, Executive Vice-President

Merle provided pragmatic ideas for me to consider in areas that are extremely important to me (e.g., employee engagement, conflict resolution, relationship building, and strategic thinking). Merle was always well-prepared. Although all of our coaching sessions were over the phone, Merle had a way of making you feel as if he was sitting across the […]

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Mission

Our mission is to serve as a catalyst to equip, inspire, and support executive leaders in becoming better stewards of their businesses and personal lives.

Hours

Monday—Thursday: 8:00AM–5:00PM
Friday: 8:00AM–12:00PM

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(916) 788-1094

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