About Switzer Associates


Since 2005, Dr. Merlin Switzer has worked exclusively in the field of leadership. His passion is helping leaders and leadership teams to be more effective, reaching new heights in performance. This quote by Gia McNutt, former CEO of Special Order Systems, captures the outcome of this passion:

Looking back a mere 12 months, at our organization, management team, and the individuals, I can see a huge evolution and transformation. Merle was the catalyst or change agent who made this transformation possible. When the management team reflected on all the positive growth at the conclusion of our last fiscal year, Merle and the work we did together was cited as one of the most important things we did (April 2012).

Dr. Switzer holds a Doctor of Strategic Leadership with an emphasis in Leadership Coaching. He has worked with numerous public and private organizations across the U.S. and has spoken at nearly thirty state, national, or international conferences. And, more recently, he has worked with leaders in Ecuador and Cambodia.

He is a Certified Management Consultant (CMC) through the Institute of Management Consultants and an Associate Certified Coach (ACC) through the International Coaching Federation. He is a Master Instructor and certified in problem-based learning. He also holds a Lifetime Community College Teaching Credential.

Previously, Dr. Switzer spent 28 years with the Sacramento Sheriff’s Department. Nearly half of his career was spent at the management and executive levels. As an experienced leader, he frequently served as a change agent to implement new programs or improve operations in teams and/or troubled areas. In 2000 and 2004, he was selected as a Manager of the Year Finalist from among more than 80 managers and executives.

He has the ability to communicate with a wide-range of audiences, and has an energized passion to help others lead more effectively and improve organizational performance. He is a popular conference speaker, trainer, and consultant, but most of all he’s a loving husband and dad to three boys and a daughter who love to climb mountains.

Our vision

Our vision is to be a premiere leadership training, coaching, and consulting company, serving leaders and organizations globally.

Our Mission

To help leaders and leadership teams be more effective, and organizations reach new heights in performance through quality leadership training and consulting, personalized coaching, facilitating strategic processes, and making excellent tools available.

Our Values

We are motivated by these values:

  • “Serve wholeheartedly, as if you are serving the Lord, not men, because you know the Lord will reward everyone for whatever good he does…”
    Ephesians 6:7-8
  • Integrity in all interactions
  • Delivering quality services and products that exceed customer expectations
  • Flexibility in operations
  • Service to the community

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